Search Engine Optimization
At Intechub, our mission is to provide clients with best quality SEO services which boost the online visibility, reach, and profitability in the ever-changing world of online search. As a full-time SEO service provider, we open the doors of leads and conversions for your online business. Strategically based in Delhi, we conceptualize the path-breaking innovations with knowledge and extensive expertise in our SEO services which focus on lead generation and keyword ranking. Our integrated approach to market product/services on the web are connected for the sake of better visibility and brand awareness. The other areas of our services include paid marketing, mobile app marketing, social media marketing, online reputation management and so on
One of the benefits of working with such a company and having top-down support from the CEO was our ability to test everything, including SEO enterprise analytics tools. We tested all of the enterprise SEO tools on the market, new ones, old ones… we tried them all. In fact, we helped a few vendors develop their tools by contributing our needs and data to their product development road maps.
The timing and the type of data required to make good SEO decisions was critical path to sustaining year-over-year growth. E-commerce competition can be fierce, and you need good data to make critical decisions in a rapidly changing environment.
To help you make the kind of decisions important for your company’s growth, listed below are what I believe to be the top 10 Must-Have Features in your Enterprise SEO program and dashboard.
there is no room for beginner-level software; you need an SEO Audit score which measures the SEO health of a page AND the entire SEO program. This is critical path; you must ensure your platform and your vendor provide a legitimate and authentic SEO Audit Score.
support for International search engines including non-US market leaders such as eschool travel are critical path for a successful SEO program at an enterprise level.
you must have transparency into the full SEO lifecycle such as planning, execution and tracking. This is where a lot of platforms fall short; centralized planning, execution and tracking are critical path
Talk to several of the vendor’s clients. UI demos may in fact appear to work well; however, they can also break down quickly in real-life practice. UI and custom dashboard capabilities must have a robust configuration screen. Avoid platforms with multiple-step process for setting up a dashboard. Look for a platform dashboard which can be far easier configured with drag and drop capabilities.
A reporting solution with some ability to audit pages and make recommendations is not adequate. Having several reports running ad-hoc such as page audits, rank checking, competitive comparisons and link analysis is a must. Additionally, focusing on weekly reporting will not suffice.
The ability to help you execute on your SEO strategy includes Mobile, Local and Social. This is probably the single, most important feature you need. You must have a platform to help you execute on the complete SEO life cycle. Mobile, Local and Social have become huge working parts of the SEO life cycle.
Be aligned with the future of the industry. Opportunity forecasting includes the feasibility of how easy or difficult will it be to actually go after your top terms. Tip: generalizing CTR % overstates opportunity, presenting a good concept, but impractical in reality.
Looking at competitive terms without the ability to monitor and track social input or to help you map keywords to the best targeted landing page will leave you hanging dry. The result is a very manual and time-consuming process. You must have keyword discovery with landing page mapping capabilities and be able to include social influence.
It is extremely important to track and identify known (and unknown) page changes that were made which may negatively impact your SEO program. Tracking changes is another sweet-spot that will save you enormous amounts of time and allow you to catch things you would otherwise miss.
the ability to see at the page level, a side-by-side comparison of where your competitive pages are better optimized vs. your targeted landing page for a given keyword is super important and extremely valuable.